About #SaveKidsLives

#SaveKidsLives is an official campaign coordinated by the United Nations Road Safety Collaboration. It was launched 6 months before the Third United Nations Global Road Safety Week in May 2015. The campaign is co-led by children and calls for urgent action to halve road deaths and injuries by by 2020; the target established in the Global Goals, the Sustainable Development Agenda for the next 15 years (2030).

It does so by: 

  • highlighting the plight of children and the vulnerable on the roads;
  • generating worldwide action to better ensure our safety on the roads, starting with children;
  • calling for strong commitments to save lives on the roads to reach the Global Goals targets.

The campaign operates on the principles of the Decade of Action for Road Safety 2011-2020 and is managed by a broad coalition of members from the United Nations Road Safety Collaboration.



See a timeline of how #SaveKidsLives came to be...



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#SaveKidsLives moves into a new phase of action! Calling on leaders at all levels to tell us how they will reach the target of halving road traffic crashes by 2020. The Action Agenda takes the campaign one step further to ensure real action is taken to save kids lives now! Watch the new video for the campaign here and read the Action Agenda.


April 2016

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After the strong mandate from the international community at the Brasilia conference, #SaveKidsLives moves towards strong action. The 2020 Action Agenda calls on governments to commit to action today.

January 2016


Over one million signatures for the Child Declaration for Road Safety were handed over in Brasilia, during the 2nd Global High Level Conference on Road Safety. The Brasilia Declaration sets 'manifesto for change' to meet global goals.

November 2015


On the eve of the Brasilia Conference the Global Alliance of NGOs for Road Safety organised a NGO Rally. The SaveKidsLives campaign was presented to the stakeholders in the room and broadly discussed how it should continue. All stakeholders in the room decided to keep campaigning all the way to 2020, with a strong action focus!

November 2015

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More than 1 million people signed up to #SaveKidsLives illustrating significant momentum and critical mass behind the campaign; a global movement. The campaign shifted its momentum towards the 2nd Global High-Level Conference on Road Safety in Brasilia, Brazil, which was set for November, 2015. A global gathering of road safety leaders from all sectors of society. Here, the #SaveKidsLives would call on decision makers directly to #SaveKidsLives.

October 2015


The United Nations summit for the adoption of the post-2015 development agenda was held from 25 to 27 September 2015, in New York and convened as a high-level plenary meeting of the General Assembly. Road safety is officialy mentioned in 2 targets: 3.6 and 11.2!

September 2015

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Thousands of campaigners continued to encourage people to sign the Child Declaration for Road Safety with concerted action all around the world. Hundreds and thousands of people added their name to support #SaveKidsLives with offline signatures captured in local settings froms schools, town centers, hospitals, public spaces and beyond.

July 2015

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The #SaveKidsLives campaign, having reached record numbers of supporters as well as initiating global action for children, shifts its momentum towards the global goals. The campaign began calling on leaders all around the world to include road safety targets in the Post-2015 Sustainable Development Agenda.

June 2015


The Third UN Global Road Safety Week takes place. #SaveKidsLives (the official campaign for the week) - seeks to highlight the plight of children on the world’s roads and generate action to better ensure their safety. The Week features hundreds of events hosted by governments, international agencies, civil society organizations, and private companies, including the delivery of the “Child Declaration for Road Safety” to policy-makers. 

May 2015


The global launch of #SaveKidsLives by children and other stakeholders all over the world. Managed by the United Nations Road Safety Collaboration, the #SaveKidsLives campaign is the official campaign for the Third United Nations Global Road Safety Week in May 2015.

November 2014